How Much Revenue Is Hiding in Your CRM?

Most businesses think they have a lead generation problem.
The truth? They have a lead conversion problem.

Thousands of leads flow into CRMs every year, but the majority never convert. They go cold after one or two touches, get marked "lost," or simply gather dust.

Here's the kicker: those "dead" leads aren't actually dead. They're dormant. And with the right follow-up system, they can be reactivated into real revenue.

Why We Built the Revenue Calculator

At WhiteHorse AI, we've seen this play out time and time again:

These results are dramatic, but they're also repeatable.

That's why we built our Revenue Calculator - a simple tool that helps you estimate how much hidden revenue is sitting in your database.

How It Works

The calculator takes into account:

• How many old leads you're sitting on
• How many new leads have come in, in the last 60 days
• How many customers you have to upsell to

With just a few inputs, you'll get a projection of how much additional revenue you could unlock without spending another cent on ads.

It's not theory, it's based on real-world data from campaigns we've run across trades, real estate, solar, finance, and more.

Why This Matters

Every ad channel eventually fatigues. Every new lead source comes with rising costs.

But your CRM? That's a goldmine you already own.

The businesses that scale consistently aren't the ones who throw the most money at Facebook or Google. They're the ones who:

Takeaway

The question isn't "How do we get more leads?"
It's "How do we convert the ones we already have — consistently?"

That's the gap the revenue calculator was built to help you quantify.

Got questions on AI, the sales process, or anything else?

Say hello and we'll lock in a time to chat.

Cheers,

Alex