Privacy Policy

We collect information you provide directly to us, such as when you:

• Book appointments through Calendly
• Contact us via email or phone
• Use our interactive demo features
• Sign up for our services
• Opt-in to receive text messages from us

This may include your name, email address, phone number, company information, and any other information you choose to provide.

When you visit our website, we automatically collect certain information about your device, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website

When you opt-in to receive text messages from WhiteHorse AI, we collect your mobile phone number and consent information. We are committed to protecting your mobile information and text messaging preferences.

Important Mobile Information Protections:

• No mobile information will be provided to any party for marketing or promotional purposes.
• Text messaging originator opt-in data and consent will not be provided to any party, except for aggregators and providers of the Text Message services used to deliver messages to you.
• Your mobile number and SMS consent data are kept strictly confidential and are only used to communicate with you about the services you requested.

You may opt-out of text messages at any time by replying STOP to any message. Message and data rates may apply.

We use Meta Pixel (Facebook Pixel) to track user interactions and improve our advertising effectiveness. This includes:

• Page views and navigation patterns
• Button clicks and form submissions
• Appointment booking events
• Demo interactions

This data helps us create more relevant advertising campaigns and improve our website experience. You can opt out of Meta Pixel tracking through your Facebook settings.

Note: Text messaging originator opt-in data and consent are excluded from Meta Pixel tracking and are not transmitted to Meta/Facebook.

We use Calendly for appointment scheduling. When you book through Calendly, they collect:

• Your name and email address
• Phone number (if provided)
• Appointment preferences and notes
• Calendar availability

Calendly's privacy policy applies to data collected through their platform. We receive booking confirmations and contact information to provide our services.

We use the information we collect to:

• Provide and improve our AI lead generation services
• Schedule and manage appointments
• Send you relevant marketing communications (with your consent)
• Analyse website usage and optimise performance
• Comply with legal obligations

We do not sell, trade, or rent your personal information. We may disclose your information in the following limited circumstances:

• Service Providers: We work with service providers who assist in delivering our services, including customer service support. These providers are contractually bound to use your information only for the services they provide to us.
• Scheduling: Calendly for appointment scheduling
• Analytics: Meta/Facebook for advertising measurement (excluding mobile/SMS data)
• Legal Requirements: Legal authorities when required by law

We implement appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Opt out of marketing communications
• Opt out of text messages by replying STOP
• Object to processing of your data

To exercise these rights, contact us at support@whitehorseai.com

We use cookies and similar technologies to enhance your experience. You can control cookie settings through your browser preferences.

Services we use include:

• Meta Pixel for advertising tracking
• Calendly for appointment scheduling
• Google Analytics for website analytics

Note: Your text messaging opt-in data and mobile information are not included in cookie tracking or analytics data.

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data.

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page.

If you have questions about this privacy policy, please contact us:

• Email: support@whitehorseai.com
• Phone: 1300-WHITE-AI
• Address: Sydney, Australia