Privacy Policy
Last updated: 11/4/2025
1. Information We Collect
We collect information you provide directly to us, such as when you:
- Book appointments through Calendly
 - Contact us via email or phone
 - Use our interactive demo features
 - Sign up for our services
 
This may include your name, email address, phone number, company information, and any other information you choose to provide.
2. Automatically Collected Information
When you visit our website, we automatically collect certain information about your device, including:
- IP address and location data
 - Browser type and version
 - Operating system
 - Pages visited and time spent
 - Referring website
 
3. Meta Pixel Tracking
We use Meta Pixel (Facebook Pixel) to track user interactions and improve our advertising effectiveness. This includes:
- Page views and navigation patterns
 - Button clicks and form submissions
 - Appointment booking events
 - Demo interactions
 
This data helps us create more relevant advertising campaigns and improve our website experience. You can opt out of Meta Pixel tracking through your Facebook settings.
4. Calendly Integration
We use Calendly for appointment scheduling. When you book through Calendly, they collect:
- Your name and email address
 - Phone number (if provided)
 - Appointment preferences and notes
 - Calendar availability
 
Calendly's privacy policy applies to data collected through their platform. We receive booking confirmations and contact information to provide our services.
5. How We Use Your Information
We use the information we collect to:
- Provide and improve our AI lead generation services
 - Schedule and manage appointments
 - Send you relevant marketing communications
 - Analyse website usage and optimise performance
 - Comply with legal obligations
 
6. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers who assist in our operations
 - Calendly for appointment scheduling
 - Meta/Facebook for advertising purposes
 - Legal authorities when required by law
 
7. Data Security
We implement appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
8. Your Rights
You have the right to:
- Access your personal information
 - Correct inaccurate information
 - Request deletion of your data
 - Opt out of marketing communications
 - Object to processing of your data
 
To exercise these rights, contact us at support@whitehorseai.com
9. Cookies and Tracking
We use cookies and similar technologies to enhance your experience. You can control cookie settings through your browser preferences.
Third-party services we use include:
- Meta Pixel for advertising tracking
 - Calendly for appointment scheduling
 - Google Analytics for website analytics
 
10. Children's Privacy
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.
11. International Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data.
12. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page.
13. Contact Us
If you have questions about this privacy policy, please contact us:
- Email: support@whitehorseai.com
 - Phone: 1300-WHITE-AI
 - Address: Sydney, Australia