Stop working in the business, start working on the business.
We work with businesses doing $1M+ a year in revenue to automate the work that eats their week. We find where AI saves you 10–20+ hours, build it on the tools you already run, and train your team to use it.
Business owners and teams who brought us in to put AI to work, in their own words.
Sales up by tens of thousands, every month
His cutting edge knowledge of software systems has increased my department’s sales by tens of thousands each month. I have no hesitation in recommending Alex and Whitehorse.
Three steps from “we don’t know what we don’t know” to AI running quietly in the background.
Step 01
Audit
We map how your business actually runs and show you where AI saves 10–20+ hours a week.
Step 02
Build & Educate
We build AI into the tools you already use, then train your team to run it.
Step 03
Optimise
We keep tuning it after launch, so it gets sharper the longer it runs.
Who we are
The two founders behind the business
To
You
From
Alex & Swan <alex@whitehorseai.ai>
Re
Why we built Whitehorse
Hey business owner,
We’ve worked inside businesses like yours for years, and we keep seeing the same thing. The business is working and the people are good, but the team is buried in work a machine should be doing: quotes written at 9pm, leads that never got a reply, and the same report rebuilt every Monday.
AI can take most of that off your plate now, but only if it’s set up around how your business actually runs. That doesn’t mean a chatbot bolted onto your website, and it definitely doesn’t mean a 60-page strategy deck nobody reads.
So here’s what we actually do. We start with an audit: we sit with the people doing the work, map how the business really runs, and put a number on the hours AI can give back.
Then we build. That usually starts with an AI brain, one place that knows your documents, your processes and your history. On top of it go the workflows that eat your week: quotes, invoices, the inbox, CRM updates and reports.
Then we teach your team to run it, because a system nobody uses is worth nothing. And we stay on after launch, tuning it as the business changes, so it gets sharper the longer it runs.
That’s why we built Whitehorse: to be the partner that does the whole job, from the first audit to the hundredth tweak. Alex studied mechatronics engineering at the University of Sydney and Swan studied computer science at UNSW, so we build the systems ourselves instead of handing them off to someone else.
If that’s what you need, book a call. We’ll show you where AI would give your team the most time back, and if we’re not the right fit, we’ll say so.
Alex
Alex Sidhu
Co-founder @ Whitehorse AI
Swan
Alexander Swan
Co-founder @ Whitehorse AI
Alex Sidhu
Co-founder · Strategy & growth
Runs the audits and works with your leadership team on where AI should go first.
Mechatronics Engineering, University of Sydney
Alexander Swan
Co-founder · Delivery & engineering
Leads every build, and the training that gets your team actually using it.
Computer Science, UNSW
AWS Summit Sydney
On stage, talking AI for mid-market businesses
These results aren't one-offs.
See what an AI build could do for your business in the next 90 days.
An AI agent is software that handles real work — email triage, calendar management, client intake, research, CRM updates, and more. It integrates with your existing tools and operates 24/7 without breaks or sick days.
ChatGPT is a chat window you type into. Our AI agents are deployed inside your business — connected to your CRM, calendar, email, and Slack. They take action, not just give answers. They also learn your preferences and improve over time.
We're upfront about pricing. AI audits run $5k–$10k (a flat fee for a clear roadmap, no ongoing commitment). Custom AI agent builds are $5k–$15k depending on scope, with ongoing retainers from $500/mo per workflow once they're live. Book a call and we'll give you a straight number for your situation.
AI audits are delivered within 10 business days. Custom AI agent builds typically go live in 4–8 weeks depending on complexity and your tool stack.
We're trusted by national brands like Jim's Group and Stone Real Estate with their customer data. We use enterprise-grade encryption, sign data processing agreements, and never sell or share your data. We're compliant with Australian privacy law, GDPR, and CCPA.
Wherever suits you: on AWS, or on premise on your own servers if you’d rather it never leaves the building. Either way it stays yours, each person only sees what they’re allowed to, and every action is logged.
Usually better than you’d expect. We’re here to take the mundane, repetitive tasks off their plate so they get time back for the work they actually enjoy. We start the audit by asking each person what would make their job more enjoyable, then train them hands-on so they feel confident with it, not replaced by it.
We've had the most success with professional services — lawyers, clinics, real estate, finance, and trades. But the AI audit works for any business that runs on email, CRM, and calendar.
Let's talk.
Tell us what you're working on. No pitch deck required.
WhiteHorse AI | Stop Working In the Business, Start Working On It
