How Value-Added Follow-Ups Increased Appointments by 60%

In this video, I walk through how we increased the number of appointments we set for a solar company by 60%—simply by implementing personalised, value-added follow-ups at exactly the right time.

Starting with Discovery

Our AI begins with a simple discovery question designed to invoke curiosity and get the customer involved in the conversation. It's not pushy—it's just checking whether they're still interested in solar.

The 48-Hour Follow-Up System

If we don't get a response to the initial message, our AI automatically sends a value-added follow-up exactly 48 hours later. This follow-up is intuitive, brief, and gives the customer a compelling reason to respond now.

The key insight: 60% of the appointments we booked came as a direct result of this follow-up. Without it, we would have booked less than half the appointments.

Why Manual Follow-Ups Fail

When sales reps handle follow-ups manually, they're often trying to keep up with the current inflow of leads. This leads to:

• Unsystematic follow-up timing
• Non-programmatic approaches
• Messages that aren't value-additive
• Emotional responses when customers don't reply as expected

The Full Sequence

Once a customer responds positively, our AI moves through qualification, value-add, and invitation stages. It ties their pain points to our solution, then dynamically pulls available times from the calendar to book them in.

90% Show Rate with Smart Reminders

Customers receive reminders an hour before and ten minutes before their appointment. That's why we consistently achieve show rates of at least 90%.

If you're not already doing personalised follow-ups for your incoming leads or older leads you're trying to re-engage, the first message is important—but the follow-up is arguably just as critical.

Questions about implementing this for your business? Reach out and we'll walk through the approach together.

Cheers,

Alex