All case studies
Roofing & Exterior Services
Apollo Roofing
$30K+ Additional Earnings
Apollo Roofing had a database of old leads that had gone quiet — enquiries from people who never booked, sitting idle in their CRM. We built a custom AI outreach agent to mine that database and turn cold contacts back into booked jobs.
The challenge
Like most service businesses, Apollo was sitting on hundreds of past enquiries with no time to manually chase them. Cold leads meant lost cash, but re-engaging them by hand simply wasn’t worth the team’s hours.
What we built
- A custom AI SMS agent that re-engages old leads with natural, two-way conversation
- Conversational qualification that filters genuine prospects from tyre-kickers
- Direct calendar booking so qualified leads land straight in the diary
- Every message reviewed and approved during setup, tuned to Apollo’s voice — no templates
The results
- 37 new appointments booked from a single re-engagement campaign
- $30K+ in additional revenue generated
- Roughly 1200% return on the cost of the engagement
- A repeatable system that keeps working the database on autopilot