Jim's Group
$1.5+ Million in Additional Earnings
Jim's Group is one of Australia's largest home-services franchises, with thousands of franchisees fielding a constant flow of customer enquiries. We've partnered with their Bizza division for 5+ years, building and refining the AI and automation systems that sit behind their lead engagement and franchise operations.
The challenge
With enormous enquiry volume spread across the network, leads were slipping through the cracks — slow follow-up, inconsistent messaging, and no reliable way to re-engage customers who didn’t convert the first time. Every missed follow-up was lost revenue for a franchisee.
What we built
- Automated lead engagement that responds to new enquiries instantly, around the clock, before they go cold
- AI follow-up sequences that re-engage dormant and unconverted leads with personalised, on-brand messaging
- Operational automations that reduce manual admin for franchisees and the head-office team
- Continuous tuning over 5+ years as new services, workflows, and edge cases emerged
The results
- Over $1.5 million in additional earnings generated across the network
- Tens of thousands in extra monthly sales for individual departments
- Faster response times and consistent follow-up at a scale humans couldn’t match
- A 5-year partnership that keeps expanding into new services
“His cutting edge knowledge of software systems has increased my department's sales by tens of thousands each month. He is very innovative, performance driven and has great attention to detail. I have no hesitation in recommending Alex and WhiteHorse to anyone looking to expand their customer base or re-engage current customers.”